Privacy Policy

We at Applift Global PTE. LTD. ("Company" or "We" or "us") respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide to us and our practices for collecting, using, maintaining, processing, protecting and disclosing that information. This Policy is an integral part of our Terms of Service.

This policy applies to information we collect (collectively our "Platforms"):

• Through our website — https://applift.co (Our "Website").
• In email, text and other electronic messages between you and our Platforms.
• When you interact with our social networks accounts and pages.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
• Any related services, sales, marketing or events ("Services").

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, please avoid using or interacting, or sharing information with our Platforms. By accessing or using our Platforms, you agree to this privacy policy.

We collect several types of information from and about users of our Platforms, depending on the context of your interactions with us through our Platforms, the choices you make and the Services, products and features you use. Specifically, we collect the following information by the following means:

When we talk about "Personal Information" in this privacy notice, we mean all of the information collected by us as detailed below, as long as this information is by itself or with other data or information we possess that can identify you or any other individual.

Information You Provide to Us

• When contacting us and expressing an interest in obtaining information about us or our products and Services.
• When you interact with our customer support.
• When posting messages in our online forums or otherwise contacting us.

All Personal Information that you provide to us must be true, complete, accurate, and kept up to date. You also represent and warrant to us that you have the full right and authority and have received all necessary consents and approvals (in such cases where such consent and approvals are required) to share with us all such Personal Information.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Platforms, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Platforms, including traffic data, IP based location data, server logs, and other communication data and the resources that you access and use on our Platforms.
• Information about your computer and internet connection, including your IP address, operating system, browser type, device characteristics, language preferences, referring URLs, and device name.

The information we collect automatically may include Personal Information but does not reveal your specific identity (like your name or contact information). This information is needed to maintain the security and operation of our Platforms, for analytics and reporting purposes and to deliver a better and more personalized services, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Platforms according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Platforms.

For this automatic data collection, we may use cookies and other tracking technologies to collect and store your information.

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier.

"Log files" track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse our Websites.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or Services of our Website.

For More information, please refer to our Cookies Information.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Platforms are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the information below under Choices About How We Use and Disclose Your Information.

We use information that we collect about you or that you provide to us, including any Personal Information, to one or more of the following purposes:

• To present our Website and its contents to you.
• To provide you with information about our products, Services and customer support that you request from us or to request feedback.
• As part of our efforts to keep our Platforms and Services safe and secure (for example for fraud monitoring and prevention).
• To provide you with notices about your account and/or subscription, including expiration and renewal notices.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection and enforcing our Terms of Service and this privacy policy.
• To notify you about changes to our Platforms or any products or Services we offer or provide though it and/or information about changes to our terms, conditions, and policies.
• To allow you to participate in interactive features on our Platforms.
• For data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Platforms, products, Services, marketing and your experience.
• For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties' goods and services that may be of interest to you. If you do not want us to use your information in this way, for more information, see the information below under Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

If you are from the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using the Personal Information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect it.

We may process your Personal Information because:

• We need to perform a contract with you.
• You have given us permission to do so.
• The processing is in our legitimate interests and is not overridden by your rights.
• For payment processing purposes.
• To comply with applicable law.

And in particular:

Types of data

Client Contact Information · Account Credentials · Technical Usage Data

Full name, email address, phone number, company name, application name, budget and billing details. We will process your contact details as well as your contact history for the purpose of responding to your inquiries and provide you with the service or support you have requested. In addition, we may store this information if we believe it is necessary under our legitimate interests, for example, in order to defend legal claims. Username and password to access client accounts. Used for secure access to our Platforms and systems. Non-personal usage information such as device type, browser type, access time, and referring URL. Used to improve and maintain our Website.

Support Communications

Information provided when you contact us for support. Used to address your inquiry and maintain a support history.

Our servers are located in Finland and Germany. Please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information. These third parties may be located in different jurisdictions.

If you are a resident in the European Economic Area, or United Kingdom, please be advised that all transfers to Israel are based on an "Adequacy Decision" by the European Commission.

For transfers to the USA and other countries without an adequacy decision, we rely on one of the following legal mechanisms:

• Standard Contractual Clauses: We use the European Commission's Standard Contractual Clauses (2021 version) for the transfer of personal data to third countries pursuant to Regulation (EU) 2016/679 and the UK GDPR. These clauses require all recipients to protect personal information processed in accordance with applicable data protection laws.
• Your Explicit Consent: In some cases, we may obtain your explicit consent for transfers outside the EEA, or UK, after clearly informing you of the risks associated with such transfers.

For more information, please visit https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.

We have implemented appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

Note that, your Personal Data might be processed in other territories outside your jurisdiction. In such cases, we will take appropriate measures to ensure that your Personal Data receives an adequate level of data protection, in accordance with applicable law.

Due to lack of standardization, currently, our systems do not recognize browser "do-not-track" requests.

Our Services may include certain Social Media features, widgets, such as the, "Facebook Like", or "Share this" button, "Instagram Badge or Feed" or other interactive mini-programs ("Social Media Features"). These Social Media Features may collect certain Personal Information such as your IP address or which page you are visiting on our Sites and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our Website and Services. Your interactions with these third parties' Social Media Features are governed by their policies and not ours.

You can manage your preferences for many of these advertising programs through the links provided below:

• Facebook
• Twitter
• Instagram
• LinkedIn

Information collected from other Sources

We may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms (such as Facebook, Google and LinkedIn), as well as from other third parties.

Examples of the information we receive from other sources include:

• Social media profile information (your name, gender, birthday, email, current city, state and country, user identification numbers for your contacts, profile picture URL and any other information that you choose to make public);
• Marketing leads and search results and links, including paid listings (such as sponsored links).

We may disclose non Personal Information, aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect, or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Service and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We will only keep your Personal Information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

• You have no legal obligation to share or provide us with any information or data. Any information you do choose to provide us, will be provided voluntarily and with your full consent.
• Any such information you provide will be stored in our databases. You may correct and amend your Personal Information stored in Company's databases and / or exercise your rights to review, update or remove Personal Information by sending a request to support@applift.co. It should be noted that removing Personal Information from the databases will not prevent the use of non-personal information.
• Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties' products or services, you can opt-out by sending us an email stating your request to support@applift.co. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

You may send us an email at support@applift.co to request access to, correct or delete any Personal Information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Depending on your location, you may have certain rights regarding your Personal Information under applicable data protection laws. These may include the right (i) to request access to your personal information, and to inquire about what information we have collected about you; (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

Upon your request, We will delete your information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service and/or comply with legal requirements.

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that We send or by contacting us using the details provided below. You will then be removed from the marketing email list — however, We will still need to send you service-related emails that are necessary for the administration and use of your account. You can also opt-out by: contacting us using the contact information provided below.

You represent and warrant that: (i) You are above the age of 18 and (ii) you are of legal competence to enter into this policy. The Services and our Platforms are not intended for children under 18 years of age, and We do not knowingly collect personal information from children under 18. If We learn that We have collected or received Personal Information from a child under 18 without verification of parental consent, We will delete that information. If you believe that We might have any information from or about a child under 18, please using the contact information provided below.

In some incidents We may be the "Data Controller" of Personal Information not specifically excluded below. In such instances, our service providers processing such data will assume the role of "Data Processor".

If you upload or submit information / data or other content to our Website or through our Services which includes Personal Information, such data will only be processed by us on behalf of you. In such instances, you shall be deemed the "Data Controller" of such data or information, and We will process such information on your behalf, as your "Data Processor", in accordance with your reasonable instructions, our data processing agreement with such customer (to the extent applicable) and other commercial agreements. Our service providers shall act as designated Sub-Processors in these instances.

You will be responsible for meeting any legal requirements applicable to Data Controllers (such as establishing a legal basis for processing and responding to Data Subject Rights requests concerning the data they control). If applicable, our data processing agreement can be provided upon request.

If applicable, our data processing agreement can be provided upon request.

California law provides California residents with specific rights regarding their personal information. This section describes your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we disclosed your personal information for a business purpose, a list identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

Correction Request Rights

You have the right to request that we correct inaccurate personal information about you. Once we receive and verify your request, we will use commercially reasonable efforts to correct the information.

Right to Opt-Out of Sales or Sharing of Personal Information

We do not sell your personal information for the intents and purposes of the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). However, if you are a California resident, you have the right to opt-out of the sale or sharing of your personal information at any time.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. Unless permitted by law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your California Privacy Rights

To exercise the rights described above, please submit a verifiable consumer request to us by either:

• Emailing us at support@applift.co

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

California's "Shine The Light" law (Civil Code Section 1798.83), permits users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) We disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which We shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to Us using the contact information provided below.

If you are under 16 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly upload and post on the Website. To request removal of such data, please contact Us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from our systems.

What are Cookies

Cookies are small text files that are stored through the browser on your computer or mobile device (for example, Google Chrome or Safari). They allow websites to store information on your device. Cookies are generally classified as either "session cookies" which are automatically deleted when you close your browser or "persistent cookies" which will usually remain on your device until you delete them or they expire and are used to various purposes as detailed below.

How do we use Cookies and other Tracking Technologies

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier.

"Log files" track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse our Websites.

We use different types of Cookies on our Platforms:

Performance Cookies: This type of Cookie helps us to secure and better manage the performance of our Platforms and remembers your preferences for features found on the Platforms.

Analytics Cookies: Every time you visit our Platforms, the analytics tools and services we use generate Cookies which can tell us whether or not you have visited our Platforms in the past, and provide additional information regarding how visitors and users use our Platforms (such as how many visitors we have on a certain page, how often they visit, or where users tend to click on our webpages).

Marketing & Advertising Cookies: These Cookies allow us to know whether or not you've seen an ad or a type of ad online, how you interacted with such an ad, and how long it has been since you've seen it.

We also use Cookies to help us with targeted advertising. We may use Cookies set by another organization, so we can more accurately target advertisements to you.

We also set Cookies on certain other websites that we advertise on. If you receive one of those Cookies, we may use it to identify you as having visited that site and viewing our ad there, if you later visit our Platforms. We can then target our advertisements based on this information.

Third-Party Integration Cookies: On some pages of our Services, other organizations may also set their own Cookies. They do this to enable and improve the performance and interoperability of their applications, features or tools that are integrated with our Services, to track their performance, or to customize their services for you.

How can you turn Cookies off (or remove them)

All modern web browsers allow you to change your Cookie settings. You can usually find these settings in the 'Options' or 'Preferences' menu of your browser. In order to understand these settings, the following links to 'cookies' help pages may be helpful or you can use the 'Help' option in your browser for more details.

• Internet Explorer
• Chrome
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Android Browser
• Opera

If you are primarily concerned about third-party Cookies generated by advertisers, and you live in Europe, you can also opt out from the collection of your data by our advertising partners who participate in the Digital Advertising Alliance. Opt-out by visiting: https://www.youronlinechoices.eu/ (for European users).

In addition, on your mobile device (e.g., iPhone, iPad or Android), you can change your device settings to control whether you see online interest-based ads.

Useful links

To find out more about Cookies and their use on the Internet, you may find the following websites useful:

• www.allaboutcookies.org
• http://www.youronlinechoices.com/uk/

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot completely guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

If you are subject to the GDPR or UK GDPR and we process personal data on your behalf, we have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk, and our data processing agreement includes the requirements set forth in Article 28 of the GDPR.

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible or periodically visiting our Website and this privacy policy to check for any changes.

To ask questions or comment about this privacy policy and our privacy practices, contact us at: support@applift.co